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Digital Marketing Trends for 2019

Technology has been advancing at a rapid pace. The advent of social media has resulted in the creation of several opportunities in the field of digital marketing allowing users to promote their goods and services online. Several companies pay close attention to the preferences of the users in real time and accordingly formulate their marketing strategies. We all get interested in internet marking trends now and then, don’t we?

Facebook, Snapchat, Twitter, Instagram and several other social media applications frequently provide their users with updates to provide them with a better experience. These updates ensure that a user is engaged since the aim of the application developers is to capture the user’s attention entirely.

Digital Marketing trends and experiences several digital trends that emerge and eventually die out. A handful of digital trends persist through the years and influence the trends in digital marketing along with newly formed trends. It is important to be aware of the upcoming trends in digital marketing the year of 2019. 

Let’s take a look at the emerging digital trends in 2019:

  • Increase in demand for Video Content:
There has always been an insatiable demand on the internet for quality video content. It has been reported that the statistics related to social media video engagement is set to be at an all-time high in the year of 2019. Video content includes posting engaging content of platforms such YouTube, Facebook, Twitter and similar social media platforms.
  • The rise of Social Media Influencers:

Social Media has been an effective platform for an individual to market themselves and build their own individual brand. When brands partner up with individuals popular on social media, it allows them to tap into the influencer’s fan base and gain customers. It also allows brands to stay in the limelight and remain relevant.

    • European Union’s repression on data collection:

    In recent times, the European Union is becoming increasingly strict with companies collecting consumer data. The European Union has laid down several rules and regulations in the General Data Protection Regulation for companies to adhere to. It is soon to be implemented. The General Data Protection Regulation ensures that citizens of the European Union to have more control over their personal data.

    • Chatbots:

    Chatbots have been prevalent for a long time now and said to become more relevant with the advent of artificial intelligence. Increasing number of companies is working with chatbots especially in the department customer service.

    • Storytelling through Social Media:

    Social Media stories allows a user on the platform to post a small video giving other’s a peek into an individual’s life. It allows users to record and post the best moments in their lives. Social Media Stories was first introduced by Snapchat but it now available on other social media platforms such as Instagram and Facebook.

    The trends mentioned above are set to mold the structure of the social media industry in the year 2019.


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