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Why SEO is all about Content Marketing?


Very honestly, how many times do we come across blogs which are readable and bearable? Most of them either have the same content over and over again or they are filled with umpteen number of grammatical errors. SEO stands for Search Engine Optimization. SEO affects the 'online visibility' of certain websites or certain web pages in the search engine's 'unpaid results' which are often called 'earned,' 'natural' or 'organic' results.

Content Marketing is a technique used for marketing which basically involves making pages on a site which has content which the audience finds interesting or amusing. It could include blogs, information about various things, guides, articles, videos etc.  Content Marketing helps to build a very strong bond with the general audience and promises to provide them with the content of a very high quality that is relevant to the people on a consistent basis.

However, there is a great deal of confusion regarding SEO and Content Marketing. “How exactly do they blend in?” is a very common question that arises in the minds of the people. If looked at it in that light, they practically coexist together. SEO and Content Marketing are seen in different lights in the industry. They perceived as two separate entities which are not really true. They happen to overlap somewhere. There is, however, a huge difference between SEO and Content Marketing. SEO happens to be very technical and narrow while Content Marketing is integrated and broader.

The importance of content in SEO

This another major aspect. The content of very superior and high quality is the most important marketing strategy. Writing of these contents requires the best of creative skills. Most of the blogs are not informative, nor entertaining. Yes, not everyone is Dickens or Austen material but, an effort towards writing readable material should be made as it leads to people understanding the message of the blog better, they trust the blog and the blog gets a lot of limelight.

SEO Content Marketing strategies:

These are again extremely important. Certain demands are made by SEO which is in return fulfilled by Content Marketing. Delivering the right content serves the user’s needs. SEO Content Marketing strategies is a wide plan and involve setting certain goals like

  • Who is the audience?
  • Their needs – sales, customer service, product management, social media marketing etc.
  • What kind of content is preferred?
  • How can we provide to their needs?

The only way to connect with the audience is through the content which must be unique, informative and must serve their purpose as well. Thus, content is king in SEO. SEO always prefers new, unique and freshly brewed content.

This finally takes us to the question, why is SEO all about marketing? SEO demands content which supports marketing and in turn, helps fulfill the demands of the audience. SEO is nothing without content. SEO's basic idea is to curate keywords which are tracked by their rankings. Thus, it is safe to conclude with the fact that 'no Content Marketing is almost equal to no SEO.'

Comments

  1. digitalaroma30 December 2018 at 23:46

    Nice Article. Thank You for sharing.

    ReplyDelete
  2. Mansi20 March 2020 at 02:19

    This blog is very interesting & thanks for sharing it with us. SEO is very important to increase the brand visibility of a website.

    Regards,

    Search Engine Optimization Services India | Social Media Marketing

    ReplyDelete
  3. Village Talkies5 May 2021 at 02:52

    This post is really amazing
    Village Talkies a top-quality professional corporate video production company in Bangalore and also best explainer video company in Bangalore & animation video makers in Bangalore, Chennai, India & Maryland, Baltimore, USA provides Corporate & Brand films, Promotional, Marketing videos & Training videos, Product demo videos, Employee videos, Product video explainers, eLearning videos, 2d Animation, 3d Animation, Motion Graphics, Whiteboard Explainer videos Client Testimonial Videos, Video Presentation and more for all start-ups, industries, and corporate companies. From scripting to corporate video production services, explainer & 3d, 2d animation video production , our solutions are customized to your budget, timeline, and to meet the company goals and objectives.
    As a best video production company in Bangalore, we produce quality and creative videos to our clients.

    ReplyDelete

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